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Auguri, a research firm, has developed a solution that addresses the dual data retrieval challenges of quality (how relevant are the results) and quantity (how many results are appropriate) by emulating the way humans make decisions; focusing on tradeoffs and comparisons. Tradeoffs are paramount in applications that involve multiple criteria. Traditional query and search software have overlooked tradeoffs because computers were not designed to handle them, until the advent of Auguri.
Applications
Consumer |
Enterprise |
Search
Shopping
Selection Tool
Product Advisor
1-on-1 Marketing
Coupon Targeting
Consumer
Decision
Buyer's Marketplace |
Analytics
Procurement
Prioritization
Optimization
Decision Support
Enterprise
Search
Triage & Selection
Knowledge Capture
Resource Allocation
Business Intelligence |
"Imagination is more important than knowledge"
Albert
Einstein
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